Case Study: Shaping New Tomorrow achieves 29% more repeat sales with Ask Phill

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Preview of the Shaping New Tomorrow Case Study

Shaping New Tomorrow boosts repeat sales 29% with Ask Phill

Shaping New Tomorrow, a menswear brand, needed to elevate its Shopify Plus ecommerce platform to support its global expansion into new markets like the United States. Their challenge was to enhance the user experience and boost conversion rates without disrupting their existing complex setup, and they partnered with vendor Ask Phill to achieve this.

Ask Phill implemented a strategic, phased redesign of the site, focusing on navigation, cross-selling, and seamless integration of tools like Algolia for search and Yotpo for reviews. This solution significantly improved customer engagement and sales, yielding an 18% increase in repeat customer engagement and a 29% rise in sales from frequent customers.


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