Case Study: Patta handles 100K+ sneaker drop queues with Ask Phill’s Shopify Plus store

Patta launches 4 Nike drops with Ask Phill and 100K+ shoppers in queue

The streetwear brand Patta faced the challenge of launching a new, high-traffic Shopify Plus store for their exclusive Nike Air Max 1 collaboration under a tight deadline. They needed a durable and high-performance site capable withstanding immense traffic and bot attacks during four major product drops. They partnered with vendor Ask Phill to build this new store.

Ask Phill implemented a solution using their own lightweight Shopify 2.0 template to build the store quickly with minimal code. They collaborated with Shopify Plus to add a bot protection system for each drop. The project was a major success, with every drop selling out in minutes. The store handled over 100,000 users in a queue and maintained a site speed score of over 90.

Patta