Case Study: North Sails achieves a tailored Shopify ecommerce journey with Ask Phill

North Sails transforms Shopify journey with Ask Phill in 6 decades of innovation

North Sails, the world's leading sailmaker, was struggling with an outdated hybrid ecommerce setup using BigCommerce and WordPress. They needed a more adaptable platform to improve conversion rates, particularly for their custom 'request a quote' feature, and to create a user journey that would properly guide their diverse and affluent customer base. They partnered with vendor Ask Phill to migrate to and refine their Shopify platform.

Ask Phill implemented a custom Shopify Native solution that transformed the user experience. They created a smart, location-based personalization system that directs customers to the appropriate products or quote forms based on their region. This tailored journey prevented affluent customers from being misled and streamlined the process for both custom and non-custom sail sales, successfully achieving North Sails' primary goals.

North Sails