Case Study: Nike Achieves High-Volume Drop Success with Ask Phill

Nike handles 100,000 live visitors with Ask Phill

The customer, Nike, faced the challenge of executing high-volume, limited-edition product drops for its collaboration with streetwear brand Corteiz. The primary goal was to manage immense web traffic and prevent automated bots from purchasing inventory, ensuring genuine fans had access. Nike enlisted the vendor, Ask Phill, to provide technical support and implement a solution natively on the Shopify Plus platform.

Ask Phill implemented Shopify's built-in bot protection tool alongside a strategic, password-released drop structure using metafields to segment customers into three groups. This approach maintained site performance and exclusivity. The solution was a resounding success; the first drop alone handled 100,000 live visitors with over 50,000 active carts, selling out the entire collection in minutes without any technical issues.

Nike