Case Study: MR MARVIS achieves a faster, more flexible headless Shopify store with Ask Phill

MR Marvis boosts sitespeed 200% with Ask Phill

The customer, MR Marvis, an Amsterdam menswear brand, needed to migrate their existing multi-country Shopify store to a headless architecture to achieve greater flexibility and a superior customer experience. Facing a tight four-month deadline, they partnered with vendor Ask Phill to undertake this headless Shopify migration.

Ask Phill implemented a custom headless tech stack using Sanity for the front-end, while maintaining Shopify Plus as the back-end. They utilized React and Next.JS, creating a unified front-end that connected to MR Marvis's separate regional stores. This solution resulted in a 200% increase in site speed and significantly streamlined content management for the brand.

MR Marvis