Case Study: Keune Haircosmetics scales global headless Shopify commerce with Ask Phill

Keune Haircosmetics scales to 90+ countries with Ask Phill

Keune Haircosmetics, an international hair care brand, faced the challenge of scaling its e-commerce presence across 90+ countries with a complex, decentralized structure. They needed a solution that would allow local teams to manage their own content with specific permissions while integrating a unique kickback system to benefit their salon partners. They partnered with vendor Ask Phill to build a headless Shopify platform to address these needs.

Ask Phill implemented a headless Shopify solution, decoupling the front end from the back end. This allowed Shopify to handle checkout and inventory while a separate CMS managed complex multilingual content permissions. The solution included a custom-built salon kickback system. The result was a successful global rollout across 11 stores from a single codebase and a smooth, simultaneous launch of a complete website redesign and new product line. Ask Phill's solution provided the flexibility and robustness Keune required for its global, decentralized operations.

Keune Haircosmetics