Case Study: ID&T achieves seamless loyalty engagement with Ask Phill's Shopify Multipass platform

ID&T syncs 4.5k users with Ask Phill

The customer, ID&T's Q-dance, faced the challenge of digitizing loyalty for their Defqon.1 music festival's dedicated fans. They needed a platform that went beyond a simple points system to create a rewards ecosystem that reflected fan ritual and legacy, requiring a deep integration between their festival store on Shopify and their central Q-dance app. They enlisted the vendor, Ask Phill, to build this custom loyalty solution.

Ask Phill engineered a next-gen loyalty system called The Path using a custom API framework. The solution integrated Shopify Multipass for seamless login, utilized metafields for real-time rank tracking, and employed Shopify Flow to manage rewards and prevent abuse. This created a fully gamified, tier-based system that synced 4.5k users between platforms and consolidated three loyalty ranks under one program, turning passive points into an active and native extension of the Defqon.1 experience.

ID&T