Case Study: Haute Hijab scales globally with Ask Phill’s headless Shopify Plus solution

Haute Hijab scales globally with Ask Phill across 18 currencies

Haute Hijab, a modest fashion brand based in New York, sought to scale its business beyond the US to serve a global audience. Their challenge was to build an e-commerce solution capable of unlocking international markets. They partnered with vendor Ask Phill to achieve this growth.

Ask Phill implemented a headless Shopify Plus solution for Haute Hijab using Next.JS and Contentful. This provided the brand with greater flexibility and control over their store, enabling them to configure it for global expansion. The solution successfully unlocked new markets including the UK, EU, and the Middle East, supporting 18 different currencies and preparing the brand to realize its global ambitions.

Haute Hijab