Case Study: Denham achieves greater control and global scalability with Ask Phill's headless Shopify Plus migration

Denham boosts site speed 3x with Ask Phill

Denham, an Amsterdam-based jeanmaker, was dissatisfied with their Salesforce Commerce Cloud (SFCC) platform, which lacked the precision and control they required for their e-commerce business. The platform was inflexible, forcing them to rely on developers for minor changes and incurring high maintenance costs that stifled growth. They partnered with Ask Phill to migrate to a new solution.

Ask Phill implemented a custom headless system built on Shopify Plus and Contentful CMS. This solution gave Denham total control over their website's front-end, allowing their team to make updates without developer assistance. The migration resulted in a threefold speed improvement and significantly reduced maintenance, priming the brand for global scaling into new markets.

Denham