Case Study: Boldking scales subscriptions and global ecommerce with Ask Phill

BOLDKING processes 150,000+ orders on Shopify Plus with Ask Phill

Boldking, a European men's grooming brand known for its subscription-based shaving kits, faced challenges with scalability, technical overhead, and market expansion on its legacy custom-built platform. To decrease its total cost of ownership and support global growth, Boldking partnered with vendor Ask Phill to migrate to Shopify Plus and replace its subscription software with Firmhouse.

Ask Phill implemented a multilingual product information management system using Shopify metafields and created a custom checkout flow with serverless functions to handle subscriptions. This solution decreased Boldking's total cost of ownership by more than 3x, improved platform performance by 2.5x, and expanded its reach to 11 markets. The brand successfully migrated over 150,000 active subscriptions and streamlined its operations.

BOLDKING