Case Study: Backup My Info! (BUMI) achieves rapid growth and 500th-customer milestone with Asigra

BUMI (Backup My Info!) Capitalizing on Asigra’s Marketing Support For Impressive Growth

BUMI (Backup My Info!) is a New York–based specialist founded in 2002 that provides high-touch backup and recovery services to banking, financial, insurance, accounting, hedge funds and law firms. Facing rapid data growth, strict regulatory and continuity requirements, and the need to deliver personalized, award-winning service at scale, BUMI needed a reliable, agentless backup platform plus marketing support to grow its pipeline without compromising service quality.

By partnering with Asigra and using Asigra Cloud Backup and BUMI Cloud Recovery (bare‑metal, hardware‑independent restores), BUMI delivered faster, more flexible recoveries while avoiding costly standby hardware. Asigra’s automated co‑branding marketing tools and third‑party support boosted demand generation—yielding a 20% lift in social engagement, a 30% higher newsletter CTR and a 40% increase in inbound leads in Q1 2012—and helped BUMI reach its 500th customer while maintaining award‑winning customer service.

Backup My Info!

Jennifer Walzer

CEO and Founder, BUMI