Case Study: Backup My Info! grows customer base and marketing engagement with Asigra Cloud Backup

Backup My Info! boosts inbound leads 40% with Asigra

Backup My Info (BUMI), a provider of backup and recovery services to professional sectors like finance and law, needed best-in-class technology to support its premium service model. Partnering with Asigra and utilizing Asigra Cloud Backup, BUMI sought robust and reliable software to underpin its offerings while focusing resources on its award-winning customer support.

The solution centered on Asigra's agentless cloud backup software and, critically, the vendor's marketing support programs. By leveraging Asigra's turnkey marketing campaigns, BUMI significantly enhanced its demand generation. This resulted in measurable improvements including a 20% boost in social media engagement, a 30% increase in newsletter click-through rates, and a 40% rise in inbound leads in one quarter, ultimately helping BUMI reach its 500th customer milestone.

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