Case Study: AccorHotels boosts brand awareness in Korea with Asiance

AccorHotels met 10,000 fans in Korea with Asiance

The customer AccorHotels, a well-established hotel group with brands like Novotel and Ibis, faced the challenge of launching its new Korean reservation website and building brand awareness in a new market where the corporate name was unfamiliar. To meet this challenge, they partnered with the vendor Asiance for a comprehensive online and offline marketing strategy.

Asiance implemented a solution that began with creating a Korean Facebook page to build the brand's visual identity online, followed by Naver SEM and blogger marketing campaigns. The vendor then organized two major offline events in Seoul featuring street performers and photo opportunities with models, which successfully drove online engagement. As a result of these efforts, online discussions about AccorHotels shifted to sales and travel, and the events directly engaged 10,000 fans while distributing thousands of promotional items.

AccorHotels