Case Study: Rococo Thailand refreshes its luxury brand identity with Asia Media Studio

Rococo Thailand refreshes luxury branding in 12 weeks with Asia Media Studio

Rococo Thailand, a luxury custom chandelier and furniture designer, sought to refresh its brand identity and strategy. The company partnered with Asia Media Studio on a project to revitalize its brand, with a primary focus on upgrading and simplifying its logo while retaining its original essence.

Asia Media Studio implemented a comprehensive solution that included modernizing the logo, redesigning the packaging for a more unique and contemporary look, and developing cohesive print materials and catalogs inspired by the new packaging. The vendor also provided comprehensive design guidelines to ensure future consistency. This complete visual identity overhaul successfully modernized the brand, enhanced its visual appeal, and reinforced its market presence as a purveyor of luxury and quality craftsmanship.

Rococo Thailand