Case Study: Williams Lumber strengthens its brand and drives growth with Ashworth Creative

Williams Lumber strengthens seven-store growth with Ashworth Creative

Williams Lumber, a trusted Hudson Valley building supplies retailer since 1946, faced the challenge of revitalizing its brand and balancing its local identity with its national Ace Hardware affiliation. They partnered with Ashworth Creative for a comprehensive marketing solution to streamline messaging, enhance their online presence, and build stronger customer connections across their seven stores.

Ashworth Creative refined the brand's messaging and visual identity, then executed a complete website redesign focused on user experience and SEO. This strategy, supported by targeted paid advertising and consistent content across digital and print channels, significantly increased new website traffic, boosted conversions, and generated leads for in-store services. Ashworth Creative's work strengthened customer engagement and became a trusted extension of the Williams Lumber team.

Williams Lumber