Case Study: Harney & Sons boosts sales and customer engagement with Ashworth Creative

Harney & Sons boosts holiday sales 30% with Ashworth Creative

Harney & Sons Fine Teas sought to deepen its connection with customers and inspire tea lovers globally with engaging content. The challenge for vendor Ashworth Creative was to craft a creative storytelling approach that would bring warmth and charm to the brand and captivate its audience.

Ashworth Creative developed a series of whimsical and heartwarming videos, including holiday commercials featuring Harney Elves and Santa enjoying their tea. This solution drove remarkable results, including a 78% boost in transactions and a 50% growth in sales. The videos captivated over a million viewers and contributed to a 30% surge in holiday sales, successfully ushering the brand into a warmer, more engaging era.

Harney & Sons Fine Teas