Case Study: Crystal Run Healthcare improves site performance and navigation with Ashworth Creative

Crystal Run Healthcare simplifies navigation by 35% with Ashworth Creative

Crystal Run Healthcare, a large multi-specialty medical group in New York, faced challenges with its cumbersome and content-rich Drupal website as it rapidly expanded. They partnered with their long-term vendor, Ashworth Creative, to restructure the site to improve user experience and content management without a full visual redesign.

Ashworth Creative conducted a comprehensive audit and rebuilt the site architecture to focus on patient experience, improving navigation and backend workflow. The results included a 20% faster page load time, a 35% reduction in user clicks to find information, and improved mobile engagement. The project by Ashworth Creative provided a scalable foundation for the customer's subsequent integration with Optum.

Crystal Run Healthcare