Case Study: a premium luxury goods brand protects authenticity and quality with Ashton Potter

Premium Luxury Goods Brand - Customer Case Study

A premium luxury goods brand faced significant challenges in preserving its brand equity and preventing counterfeiting. The company needed to ensure the authenticity of its products, shut down gray market diversion points, and uphold universal quality control throughout its complex, global supply chain. To address this, they partnered with vendor Ashton Potter.

Ashton Potter implemented its solution, which included tamper-proof labels with individualized serialized identities and the ProLinc™ advanced technology platform. This provided cross-supply chain traceability, enabling real-time authentication and the ability to identify and close off diversion points. The results included an advanced ability to prevent counterfeiting, stop gray market diversions in real time, and exert greater quality control over every product, thereby upholding the brand's prestige.