Case Study: Subway drives traffic and profitability with Asher Agency

Subway boosts sales 4.5% in 2 months with Asher Agency

The customer, Subway, faced the challenge of maintaining customer traffic and competing in the price-sensitive sandwich market after the conclusion of their popular $5 Footlong promotion. The vendor, Asher Agency, was tasked with developing a compelling new offer for thousands of local franchisees.

Asher Agency's solution was to develop a $3 Sub of the Day lineup, balancing popular and cost-efficient choices. They further enhanced this with a bundled $6 Meal of the Day promotion. Based on the campaign's success, Subway adopted the concept nationally. The results were significant, with a 4.5% sales increase and a 6.7% traffic increase within the first two months.

Subway