Case Study: Scooter's Coffee boosts local loyalty and game-day excitement with Asher Agency

Scooter's Coffee drives game-day loyalty in Odessa with Asher Agency

Scooter's Coffee faced the challenge of standing out in the competitive Odessa, Texas market, where both national chains and local shops were vying for customer attention. To drive sales and build loyalty, they turned to Asher Agency for a creative services and digital media campaign.

Asher Agency developed a community-driven campaign centered around the local high school football rivalry. The solution involved creating custom drinks matching each school's colors and a "Show Your True Colors" digital media plan with vibrant designs and limited-time sticker drops. This strategy successfully generated excitement, cultivated local pride, and positioned Scooter's Coffee as an active community participant, driving new foot traffic and creating new fans for the brand.

Scooter's Coffee