Case Study: Scooter's Coffee boosts sales and new visits with Asher Agency

Scooter's Coffee boosts year-to-year sales by 30% in month 2 with Asher Agency

Asher Agency partnered with Scooter's Coffee, a growing franchise with over 600 locations, to address its challenge of amplifying its message with a coordinated national media strategy. The customer had previously only placed media at the local level for each store and needed a consistent national campaign.

The solution implemented by Asher Agency was a seasonal digital media campaign for the fall and winter holidays that was customized for each location's competitive landscape and demographics. This approach resulted in over 53 million impressions, 123,000 clicks, and 12,000 new store visits. Most significantly, the campaign drove a year-to-year sales increase of more than 20% in the first month and over 30% in the second month.

Scooter's Coffee