Case Study: Regional Care Group strengthens its brand and communications with Asher Agency

Regional Care Group boosts nonprofit reach with Asher Agency’s 3,631 bonus spots

Regional Care Group, a comprehensive healthcare provider in northwest Indiana, faced the challenge of developing an overall brand and communication strategy for its three separate entities. The nonprofit organization chose the Asher Agency as a partner to help them stand out in a competitive healthcare environment.

The Asher Agency developed brand positioning, architecture, and distinct corporate identities for each entity while maintaining overall consistency. Their solution included public relations support and the development of four websites. A key result was the generation of significant added-value media placements, including 3,631 bonus radio and TV spots valued at $21,340, which allowed their modest media budget to reach a much greater audience.

Regional Care Group