Case Study: Miami University increases applications and enrollment with Asher Agency

Miami University increases enrollment 14% with Asher Agency

Miami University, a nationally-ranked public university, faced the challenge of reaching new audiences in a competitive market as education costs continued to climb. The university partnered with vendor Asher Agency for its media planning and placement services to help grow its reach and increase applications.

The solution implemented by Asher Agency involved evaluating paid media opportunities and running targeted campaigns to reach niche audiences. The agency fostered a strong, trust-based relationship through an efficient process. This partnership yielded significant results for Miami University, including a 14% increase in enrollment for 2021 and a growth in applications from under 30,000 to over 33,000 between 2021 and 2023, all while national enrollment rates declined.

Miami University