Case Study: Indiana Members Credit Union drives loan leads and website growth with Asher Agency

Indiana Members Credit Union drives 9,900+ loan leads with Asher Agency

Indiana Members Credit Union (IMCU) faced the challenge of generating more auto, mortgage, and business loans in a competitive market where large national banks are often top-of-mind. To move beyond customary bank advertising, they turned to vendor Asher Agency for a lending campaign.

Asher Agency created a campaign featuring compelling, cinema-like television and radio spots that used relatable character stories to personalize the lending process. This was supported by strategic traditional and digital media placement. The campaign generated over 7.4 million impressions, led to a 102% increase in website sessions, added over 99,000 new users, and resulted in more than 9,900 mortgage and loan leads for IMCU.

Indiana Members Credit Union