Case Study: Habitat for Humanity Greater Fort Wayne boosts engagement and accessibility with Asher Agency

Habitat for Humanity Greater Fort Wayne boosts CTA conversions by 74% with Asher Agency

Habitat for Humanity Greater Fort Wayne came to Asher Agency for a website redesign. The organization needed to create a more welcoming and effective online home that would make it easier for visitors to connect with its mission and find opportunities to volunteer or donate.

Asher Agency redesigned and developed a new WordPress site with a priority on accessibility and usability. The solution was fully compliant with WCAG 2.2 AA standards, resulting in zero accessibility errors and a 92% accessibility score. Through multivariate testing, Asher increased the client's call-to-action conversions by nearly 74%, dramatically improving user engagement.

Habitat for Humanity Greater Fort Wayne