Case Study: Fort Wayne Community Schools boosts enrollment interest with Asher Agency

Fort Wayne Community Schools boosts clicks 34% with Asher Agency

Fort Wayne Community Schools, the largest public school district in Indiana, faced declining enrollment and retention rates due to competition from private schools, homeschooling, and other alternatives. The long-time client turned to Asher Agency for help in increasing public confidence and developing greater parental and community support.

Asher Agency implemented a targeted digital media campaign aimed at specific audience segments, including Hispanic families and parents of young children. The solution utilized programmatic ads in both English and Spanish. This approach resulted in a 34% increase in clicks, over 2 million impressions, and a 34% decrease in the average cost per click, successfully driving enrollment and fostering community pride.

Fort Wayne Community Schools