Case Study: Fantastic Sams reaches a younger audience with Asher Agency

Fantastic Sams drives 7M+ impressions in 1-2 months with Asher Agency

The Fantastic Sams franchise in Minneapolis faced the challenge of connecting with a younger audience, as the brand was perceived by this demographic as only offering haircuts for an older generation. To improve this brand perception, the franchisees engaged Asher Agency, which implemented a solution using social media influencer marketing.

Asher Agency's solution involved collaborating with local, lifestyle social media influencers to promote Fantastic Sams' full-service capabilities in an authentic voice. This campaign resulted in 7 million impressions, far exceeding its guarantee, and over 6,500 engagements. The measurable impact included a significant increase in video views and post comments, with 7.4% of those comments containing keywords that indicated a desire for the brand's services.

Fantastic Sams