Case Study: Crimson Coward Nashville Hot Chicken heats up East Coast expansion with Asher Agency

Crimson Coward Nashville Hot Chicken heats up East Coast launch with Asher Agency and 40+ earned media placements

Asher Agency helped Crimson Coward Nashville Hot Chicken, an LA-based franchise, launch its first East Coast location in Virginia. The challenge was a complete lack of brand awareness in the new market, requiring a strategy to generate significant buzz and drive foot traffic for the grand opening.

The solution from Asher Agency involved a comprehensive campaign using public relations, digital media, and social media. This included securing earned media placements, engaging local influencers, and running targeted paid ads. The results were over 40 local media placements, features in major national trade publications, an exclusive iHeart Media podcast spotlight, and a social media reach of over 136,000 Instagram users. This successful launch led to Crimson Coward expanding to 11 East Coast locations.

Crimson Coward Nashville Hot Chicken