Case Study: City National Bank boosts checking account sign-ups with Asher Agency

City National Bank boosts checking sign-ups among 20- to 30-somethings with Asher Agency

City National Bank faced the challenge of connecting with a new generation of young adults and driving checking account sign-ups among 20- to 30-somethings. They partnered with Asher Agency to create a digital media and creative campaign that would make banking feel more relatable and helpful to this key demographic.

Asher Agency developed a bold, multi-channel campaign centered on the relatable theme that "adulting is hard." The solution used fresh and approachable creative content that highlighted the everyday financial struggles of young adults, positioning the bank as a supportive partner. This strategy successfully increased sign-ups among key demographics, strengthened the bank's brand perception as modern and customer-first, and deepened trust with younger audiences.

City National Bank