Case Study: Basecamp Fitness boosts awareness and drives new members with Asher Agency

Basecamp Fitness drives leads 33% below CPL goal with Asher Agency

The customer, Basecamp Fitness, a boutique fitness studio under Purpose Brands, faced the challenge of launching its relatively unknown brand in a new market. Their goal was to increase awareness and drive membership leads prior to and following their grand opening. They partnered with the vendor, Asher Agency, which employed a targeted digital media strategy to meet this challenge.

Asher Agency implemented a three-phase solution focused on brand awareness, conversion, and the grand opening. They utilized targeted digital media with engaging, offer-centric ads to tell the brand's story and promote a time-sensitive sign-up offer. This strategy produced 484 quality leads, reached the goal of 300 new members before opening, and achieved a cost-per-lead that was 33% below the target goal. Asher Agency's campaign was so successful that the client extended the paid media strategy beyond the initial two-month period.

Basecamp Fitness