Case Study: Anytime Fitness achieves scalable lead generation with Asher Agency

Anytime Fitness generates nearly 30K leads with Asher Agency

The customer, Anytime Fitness, is a globally recognized franchise with over 5,000 clubs. They partnered with the vendor, Asher Agency, to power their lead generation. Their challenge was to find a digital media partner capable of scaling quickly to meet aggressive growth goals, driving high-quality leads, and maintaining sharp performance across diverse franchise markets.

Asher Agency implemented a highly targeted digital media campaign across Facebook, Instagram, and Google Ads. Their performance-first strategy involved constant optimization of creative, targeting, and media mix. This solution drove nearly 30,000 qualified leads with a cost-per-lead 14% below goal, reached 4.8 million unique users, and served 47 million impressions, providing Anytime Fitness franchisees with scalable, measurable momentum.

Anytime Fitness