Case Study: TRC achieves a cohesive professional brand with Asenka Interactive

TRC launches a cohesive brand with Asenka Interactive, including 2 actors and 10 extras

TRC, a technology company serving the trade show industry, approached longtime vendor Asenka Interactive for a comprehensive re-branding initiative. The client had been growing but needed a refreshed brand identity and cohesive professional look across all its communications to better reflect its hands-on approach and industry experience.

Asenka Interactive implemented a full strategic positioning exercise and competitive analysis, which led to a new tagline, logo, and visual identity. The solution extended through stationery, presentations, a new website, sub-product branding, and an extensive video production. Asenka Interactive delivered a complete and professional package, enabling TRC to carry a unified brand image and continue its success in the industry.

TRC