Case Study: Mamita’s Ices expands across 15 states with Asen Marketing

Mamita’s Ices expands to 2,500 stores across 15 states with Asen Marketing

Mamita's Ices, a family business based in Queens offering tropical-inspired ices, faced challenges managing its rapid growth and organizing multiple vendors. To achieve its expansion goals across the East Coast, the company engaged Asen Marketing for comprehensive marketing and design services.

Asen Marketing became Mamita's full-service marketing partner, implementing a brand refresh and managing projects across numerous channels, including packaging, signage, social media, and a new website. This strategy, which included critical sales presentations, helped Mamita's Ices significantly expand its retail presence. As a result of Asen's efforts, the brand is now sold in over 2,500 stores across 15 states and exceeded its annual sales goal, even selling out of product.

Mamita’s Ices