Case Study: Calhoun's boosts brand consistency and local visibility with Asen Marketing

Calhoun's boosts online orders and gift card sales with Asen Marketing

Calhoun's, an iconic East Tennessee barbecue restaurant group, faced challenges with brand consistency and asset ownership after working with multiple vendors. They needed a cohesive visual identity and a single comprehensive marketing partner to modernize their brand while maintaining high local awareness. They engaged Asen Marketing for a full suite of branding and marketing services.

Asen Marketing implemented a mini brand refresh, providing updated visual branding, custom photography, and a comprehensive marketing strategy. The solution extended to website design, video production, and targeted digital campaigns across TV, radio, print, and email marketing. Asen's work helped Calhoun's achieve a higher-than-average email open rate, increased online orders and gift card sales, and maintained high awareness in their key markets, all while saving time and making their marketing budget more cost-effective.

Calhoun's