Case Study: Archway Counseling builds a more inclusive, approachable brand with Asen Marketing

Archway Counseling boosts growth and engagement with Asen Marketing

Archway Counseling, a counseling practice founded by Dr. Maggie Klotz, sought to develop a unique and impactful brand identity to stand out in a competitive market. The challenge was to create an inclusive, approachable, and calming brand that would resonate with clients. Dr. Klotz partnered with Asen Marketing for comprehensive brand development services to achieve this goal.

Asen Marketing worked collaboratively with Dr. Klotz to develop the new Archway Counseling brand identity, which included a meaningful name, an earthy color palette, a modern logo, and the tagline "Be seen. Be heard. Be you." The solution also included the creation of print collateral and a strategic launch plan. As a result, Dr. Klotz reported increased growth and engagement for her practice and expressed great pride in her new marketing materials, crediting Asen Marketing for the successful transformation.

Archway Counseling