Case Study: Arcadia boosts its brand and guest engagement with Asen Marketing

Arcadia elevates its brand with Asen Marketing for 200+ games and bigger tourism appeal

Arcadia, the largest arcade in Gatlinburg, Tennessee, sought to boost awareness, strengthen its brand image, and increase sales for both its arcade and on-site pizzeria. Their existing brand presence and digital footprint needed to be revitalized to match the high-energy fun of the in-person experience. They engaged Asen Marketing for a comprehensive suite of branding and marketing services to address this challenge.

Asen Marketing refreshed Arcadia's brand identity with a modernized logo and developed a new, user-friendly website. They created high-impact content including a hype video and custom photography to showcase the arcade's excitement online. This cohesive branding and sensory-driven marketing materials helped position Arcadia as a must-visit destination, resulting in a stronger brand image that builds anticipation for tourists and locals alike.

Arcadia