Case Study: Ameritest achieves faster, richer insight generation with Ascribe CX Snapshot

Quickly and easily analyze complex textual data sets with new Ascribe CX Snapshot

Ameritest, a leading advertising research firm, needed a faster way to analyze complex open-ended feedback across custom studies and trackers. The team wanted a simple, intuitive way to use NLP and turn qualitative data into actionable insights, but other text analytics tools were too cumbersome for their needs. Ascribe’s CX Snapshot was selected to help address this challenge.

With Ascribe CX Snapshot, Ameritest standardized a flexible, interactive text analytics tool across its researchers and enabled both internal and external use. The results were significant: analysis time dropped by 92%, researcher productivity in qualitative analysis increased 12.5x, and entire data sets could be processed in seconds instead of hours or days. Ascribe helped Ameritest deliver richer insights faster, improve client satisfaction, and explore new service offerings.

Ameritest

Abigail Hollister

Vice President Director of Client Services