Case Study: Ipsos achieves greater efficiency and accuracy with Ascribe Coder

Ipsos increased researcher productivity and insight with Ascribe Coder

Ipsos, a global market research and consulting firm, needed a way to handle millions of open-ended survey responses more efficiently as its business grew. Its manual data entry and in-house coding process could no longer keep up with the volume, so it turned to Ascribe and its Coder verbatim analysis platform to automate coding and data transfer across multiple survey technologies.

With Ascribe Coder, Ipsos now processes nearly 3 million verbatim comments each month with greater speed and accuracy. The solution reduced manual uploading by 90%, cut cycle time by 60%, enabled more real-time reporting, improved team productivity, and eliminated human error from nightly transfers.

Ipsos

Jan Devenney

Vice President Operations