Case Study: Top-20 Honomichl Market Research Company cuts coding costs 65% with Ascribe

How a quality-focused initiative not only eliminated coding errors and reduced cycle time, but also dramatically lowered costs

Top-20 Honomichl Market Research Company faced a growing volume of more than 4 million open-ended verbatim responses a year and needed a better way to manage coding without expanding internal resources. After outsourcing to a low-cost offshore provider failed to deliver the expected savings and created major quality problems, the company turned to Ascribe for help.

Ascribe implemented an outsourced, strictly onshore coding service using native speakers, built-in quality assurance, and a service level agreement targeting at least 95% accuracy. The new process eliminated internal rework, cut coding costs by 65%, saved over $800,000 in the first year, and improved accuracy from a 35% error rate to 95%+ while reducing turnaround time and restoring researcher confidence.