Case Study: World’s Largest Market Research Firms saves millions with Ascribe Coder

Global market research firm saves millions of dollars annually by increasing verbatim coding productivity and improving quality

World’s Largest Market Research Firms needed a better way to manage verbatim text coding across its global teams. The company was using a mix of different coding tools in offices around the world, which made collaboration difficult and reduced efficiency as open-ended responses grew across many languages. Ascribe Coder from Ascribe was selected to help address the need for a more efficient, easy-to-use, flexible, and accurate categorization solution.

Ascribe rolled out Ascribe Coder globally after an initial team reported strong productivity and cost benefits. The platform enabled collaboration across locations, supported 10 languages, and helped the customer process 70 million verbatim comments annually with 600 users. Results included a 97% productivity increase, a 50% reduction in labor costs, nearly $9 million in annual savings, 95% coding accuracy, and an overall ROI of more than 1000% for Ascribe.