Case Study: Huntington National Bank achieves faster customer feedback insights with Ascribe CX Snapshot

Fuel Product Innovation with Customer Insights

Huntington National Bank needed a faster, more consistent way to extract actionable insights from thousands of customer comments each month. Product managers were spending too much time manually reading, categorizing, and analyzing feedback, making it difficult to identify key themes, track sentiment, and spot trends over time. Ascribe provided CX Snapshot to help solve this challenge.

With Ascribe’s CX Snapshot, Huntington National Bank automated verbatim comment analysis across customer feedback channels, turning weeks of manual work into minutes. The solution delivered repeatable text analytics, deeper sentiment context, and stronger visibility into customer trends, reducing analysis time by 60% and helping the bank act more confidently on feedback to improve customer experience.

Huntington National Bank

Kellan Williams

Senior Data Scientist