Case Study: Thule Analytics achieves 7x higher preference clicks and 10% lift in open rates with Ascent360

Thule analytics - Customer Case Study

Thule Analytics, part of Thule, Inc., faced a challenge of low communication cadence — contacting customers only about three times per year — but wanted to increase that to 8–12 touches annually without driving higher opt-outs and while encouraging customers to self‑select email preferences. To address this, Thule Analytics engaged Ascent360 to run a targeted re‑engagement and email preference campaign tied to their CRM.

Ascent360 implemented a “Let’s Catch Up!” re‑engagement campaign that identified customers with valid emails and drove them to an “Update Your Preferences” CTA using personalized subject lines (“Steve, We’ve Missed You”), first‑name salutations, season‑specific graphics, and clear opt‑out options. The Ascent360 campaign kept unsubscribes low (only 6.6% of those who opened the email), meaning over 93% of opens remained engaged, delivered a 7x higher click rate on the preference link versus the unsubscribe link, and produced a 10% lift in open rates from personalized subject lines — enabling Thule Analytics to increase communication cadence while maintaining strong engagement.

Thule Analytics