Case Study: Steamboat Ski Resort achieves 50%+ email-attributed revenue growth and personalized guest experiences with Ascent360

Steamboat Resort Leverages Their Data to Create Exceptional Guest Experiences

Steamboat Ski Resort, a year‑round Colorado destination known as Ski Town, U.S.A., needed to unify guest data from pass scans, food & beverage, lodging and other systems to better segment visitors and personalize marketing. To build a 360-degree guest view and simplify segmentation, they partnered with Ascent360 and implemented Ascent360’s guest data and marketing automation platform (CDP).

Ascent360 consolidated Steamboat Ski Resort’s disparate data into a single dashboard, ensured data quality and privacy compliance, and enabled targeted, personalized campaigns (including pre-arrival offers). The results: a pre-arrival campaign drove a 100%+ increase in attributed revenue, email-attributed revenue rose by an average of 50%+ annually, and the resort’s database grew roughly 7% year‑over‑year, improving reach, measurement and ROI.

Steamboat Ski Resort