Case Study: Smartwool Covers Annual CDP Cost with a Single Campaign with Ascent360

Smartwool Covers Cost of Ascent360 Customer Data Platform with a Single Campaign

SmartWool, a VF Corporation outdoor brand known for merino wool apparel and socks, needed to consolidate customer data from multiple touchpoints so it could deliver more specific, authentic communications. They partnered with Ascent360 and used the Ascent360 Customer Data Platform to centralize their data and enable targeted marketing.

Ascent360’s Client Success Team built a re‑engagement campaign that segmented audiences into High Value (purchased in last 6 months) and Low Value (non‑purchasers), then A/B tested two offers across four sub‑segments and ran subject‑line experiments, automating sends via the Ascent360 platform. The campaign drove a 14% higher open rate, 2x website traffic in seven days, 5x more Low Value clicks, 2x more High Value purchases, and generated enough revenue to cover the annual cost of Ascent360’s platform.

SmartWool

Sarah Seifert

Director of eCommerce