Case Study: Sims Music achieves increased email engagement and $60K+ in automated revenue with Ascent360

Sims Music Increases Email Engagement and Improves Customer Experience with Ascent360

Sims Music, a music retailer founded in 1979 and the leading music shop in the Carolinas, faced declining engagement from “batch-and-blast” email marketing and customer frustration from irrelevant messages (for example, drummers getting ukulele promos). They needed an easy-to-use solution with templates, segmentation, and automated multi-touch campaigns, so Sims Music turned to the Ascent360 platform to deliver more personalized communications.

Ascent360 provided sophisticated segmentation, templates, and automated welcome and post-purchase series that let Sims Music “set and forget” targeted campaigns. The results include a 34% email open rate, a welcome series that generated over $60K in revenue, roughly $12K per ad-hoc send, improved customer feedback, and increased eCommerce sales — all enabled by Ascent360.

Sims Music