Case Study: Powder Mountain drives targeted multi-channel marketing with Ascent360

Powder Mountain Turns Complex Data into Smart Multi-Channel Marketing

Powder Mountain, the ski resort in Eden, Utah, needed a way to unify guest data across systems such as ticketing and PMS into one platform. After evaluating platforms for more than 6 months, the resort chose Ascent360 to help enrich data, automate marketing, and build targeted email and SMS campaigns.

Using the Ascent360 Customer Data Platform, Powder Mountain cleaned and deduplicated data, automated segmentation, and connected campaigns across email, SMS, Meta, and Google. The resort’s Abandoned Browse campaign reached a 70% open rate and 14% CTR, the database grew by 8% after 6 months, and SMS audience growth topped 500 opt-ins in one week.

Powder Mountain