Case Study: Mt. Hood Meadows achieves $600K in pass renewal revenue and 50%+ email click-through rates with Ascent360

Mt. Hood Meadows Personalizes Guest Experience Using Audience Segmentation

Mt. Hood Meadows, a popular resort in Mt. Hood National Forest, needed a more sophisticated guest recognition and customer data platform to replace “batch-and-blast” communications and disjointed data. They engaged Ascent360 and its customer data platform to gain better guest profiles, support data compliance, and enable hyper-targeted segmentation across diverse offerings like season passes, rentals, events, and summer programming.

By implementing Ascent360, Mt. Hood Meadows consolidated and cleansed customer data, built targeted audiences for social ads and automated campaigns (pre-arrival, closures, snow reports, events) and gained comprehensive reporting. The results included $600K generated from a segmented Pass Renewal campaign, event-based email click-through rates rising to 50%+, event registrations up 50–75%, and improved guest retention, loyalty, and satisfaction thanks to Ascent360’s platform and support.

Mt. Hood Meadows