Case Study: Mirror Lake Inn Resort & Spa achieves $200K in direct revenue and boosts guest retention with Ascent360

Mirror Lake Inn Drives Direct Revenue and Guest Retention with Ascent360

Mirror Lake Inn Resort & Spa, a family‑owned luxury resort and spa in Lake Placid, turned to Ascent360’s customer data platform after finding their basic email tool couldn’t support segmentation, automation, or integration with their Property Management System. Without unified guest data they lacked visibility into interests, purchase history and demographics, which prevented real‑time communications and personalized marketing.

Using Ascent360, Mirror Lake Inn implemented real‑time, segmented and automated campaigns—pre‑stay, post‑purchase, lapsed guest and high‑value guest flows—allowing personalization by room type and lifetime spend. The Ascent360 solution delivered clear results: one promotional guest retention campaign drove $200,000, a 7‑day pre‑arrival campaign achieved a 76% open rate and 31% click rate, and a lapsed purchase campaign generated over $15,000.

Mirror Lake Inn Resort & Spa

Chris Jarvis

Director of Rooms