Case Study: Mike’s Bikes achieves 2x conversion and $100K+ revenue with Ascent360

Mike’s Bikes Thrives in the New Normal With Ascent360

Mike’s Bikes, North America’s leading bike retailer with 12 stores and a large online presence, needed to move beyond impersonal “batch-and-blast” emails to bring high-value customers back to local stores. They partnered with Ascent360 and deployed the Ascent360 customer data platform (CDP) to build rich customer profiles and enable personalized, automated marketing across channels.

Ascent360 implemented smart segmentation and automated, dynamic campaigns — including 90- and 120-day return-traffic emails and a 24-month post-purchase thank-you/trade-in series with local-store content and loyalty program integration. Ascent360’s solution drove over $100K in revenue and doubled conversion rates for the return campaign, lifted email open rates to 40–60% (vs. 13–14% for generic emails), and supported loyalty initiatives shown to boost profits 25–125%.

Mike’s Bikes

Eric Lucan

Chief Medical Officer