Case Study: Mike’s Bikes achieves $100K+ revenue and 2X conversion with Ascent360 CDP

Mike’s Bikes Rides High With Ascent360

Mike’s Bikes, the largest independent bicycle dealer in North America with 12 retail locations and a large online shop, faced the challenge of identifying and re‑engaging high‑value customers instead of relying on generic “batch and blast” emails. To personalize messaging and target top spenders, repeat buyers and recent customers, Mike’s Bikes implemented the Ascent360 customer data platform (CDP).

Using Ascent360, Mike’s Bikes built rich customer profiles and automated segmented campaigns—like a return‑traffic program that emails guests 90 and 120 days after purchase with locally tailored content. The Ascent360 solution drove over $100K in revenue from that campaign and doubled the typical conversion rate; personalized post‑purchase flows achieved 40–60% open rates versus ~13–14% for generic emails, while automation freed staff to focus on sales and loyalty-building.

Mike’s Bikes